Harness the power of addressable geofencing to promote your products and service, drive foot traffic and skyrocket sales Geofencing, particularly addressable geofencing, is a cutting-edge marketing and location-based technology that allows businesses to target specific geographical areas with customized digital advertising. This innovative method relies on a virtual boundary around a specific location to trigger actions such as sending notifications, ads, or offers when someone enters or leaves the designated area. Here’s a closer look at how geofencing works and its real-world applications. 1. Understanding Geofencing Technology Geofencing uses GPS (Global Positioning System), RFID (Radio Frequency Identification), Wi-Fi, or cellular…

You can’t buy engagement; you have to build it. Are you new to marketing and feeling overwhelmed by the sheer volume of strategies, tools, and jargon? You’re not alone. Marketing can seem daunting for novices, but with the right guidance, anyone can master it. This article provides comprehensive help for marketing novices by breaking down essential concepts and offering actionable steps to get started. 1. Understanding the Basics of Marketing Before diving into specific strategies, it’s important to understand what marketing is at its core. Marketing is the process of promoting and selling products or services, including market research and…